One of the primary aspects of humanizing content in website localization is ensuring that the translated content retains the original meaning, tone, and intent. This means that a skilled translator must go beyond literal translation and interpret the nuances and subtleties of the original text. For example, a tagline that works well in English might not have the same impact when directly translated into another language. The translator must find an equivalent expression that conveys the same message and resonates with the local audience.